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Release Examples 11 Top Press Release Examples to Emulate

By  4 min read

11 Best Press

Introducing Press Releases

Press Releases have become an integral part of the marketing and public relations world. It is an official statement prepared by organizations or individuals, presenting information about a newsworthy event in a formal way. In this tech-savvy world, press releases can be distributed through various channels including newspapers, broadcasting agencies, or online platforms.

The primary objective of a press release is to bring something significant and specific to the attention of the media and the public. It could be anything ranging from product launches, company expansions, to major acquisitions or partnerships. Essentially, these documentations aim to portray your organisation or individual in a positive light that boosts brand image.

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However, writing a good press release is not as easy as it may seem. There are certain factors and criteria you need to keep in mind to ensure a productive release. Here, we unwrap some of the best methods to create effective and engaging press releases.

Take for instance, Apple’s press releases. When they introduced the iPhone 12, their press release was full of appealing and concise descriptors about the product features, visuals, and quotes from key personnel. This guides us towards the first touch points you need to incorporate into your press release:

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  • A compelling headline to catch the audience’s attention.

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  • The location and date to provide context.

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  • An interesting lead paragraph that summarizes the story.

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  • Relevant facts and details that support the story.

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  • Quoted remarks from key stakeholders that add credibility.

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  • Contact information ensuring availability for future approaches.

    • Fundamentals of Writing Press Releases

    To create successful press releases, we delve deeper into understanding the fundamentals associated with them; starting with newsworthiness. Your press release should encapsulate something fresh, unique, and news-worthy that is ready to be released for the public. It is crucial to recognise your audience’s interests and use a language that resonates well with them.

    Next, precision in the information provided is key. All documented facts, figures, statements should be accurate and relevant. Any misleading or ambiguous details can lead to a negative perception of your brand image. In addition, a well-structured and free-flowing narrative can engage your reader throughout the release.

    Lastly, a press release should create a substantial call-to-action. It will invite users to explore more about your organisation through websites, product demos, events etc. and inch closer towards becoming your clientele.

    Mozilla’s Firefox Quantum launch is an apt study here. The press release started by defining what made it newsworthy (its speed). Then, every subsequent part unveiled related technological advancements. Furthermore, it spurred readers to download the new update, focusing on ending with a call-to-action.

    Here are some fundamental practices:

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  • Identify the newsworthiness of your topic.

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  • Maintain accuracy and clarity in your information.

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  • Opt for a concise and easy to understand structure.

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  • Adhere to the standard ‘inverted pyramid’ style of writing.

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  • Create an impactful call-to-action.

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  • Finish with a boilerplate about your company.

    • The Crafting Phase

    The crafting process involves strategically arranging your content in a way that it becomes irresistible for news agencies. For this, ensure your press release emulates a journalistic tone. Incorporating this makes your press release sound more credible and professional.

    Using active voice makes the communication direct and engaging. Avoid using jargons, industry-exclusive terminologies unless absolutely necessary. Include multimedia elements – like images or videos – to make your press releases visually appealing.

    Grabbing the reader’s attention right from the start is essential. Ensure your readers can deduce exactly what your press release is about by just reading the headline and the lead paragraph.

    Facebook did an impressive job during their announcement on combating misinformation ahead of 2020 US elections. The press release started with a clear, captivating headline that stated its purpose. It encapsulated the main points in simple language, included statements from authorized individuals to add credibility and ended with information pertaining to Facebook’s future plans.

    Consider including these aspects during the crafting process:

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  • Adopt a journalistic tone in your writing.

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  • Write in active voice to make the statement direct and engaging.

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  • Avoid industry jargons and technical terminologies…

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  • Include multimedia elements for visual appeal.

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  • Create engaging headlines and lead paragraphs.

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  • End with additional relevant narratives that don’t go into main body.

    • _**Summary Table:**_

    | **Process** | **Definition**
    | – | – |
    | _Introducing Press Release_ | An official statement that communicates something significant and specific.|
    | _Fundamentals of Writing_ | Understanding the basics such as newsworthiness, accurate information, and call-to-action.|
    | _The Crafting Phase_ | A strategically arranged content, adopting a journalistic tone, and creating engaging headlines.|

    Stay tuned for the next part where we dive into various types of press releases, how to measure the success of a press release, examples to learn from, blunders to avoid and to wrap it up, some helpful resources!